Selfies — we’ve all seen people taking them. We’ve most likely have been included in them. Remembering and sharing the moment, the place, and whom we are with is why we take these photos. That’s exactly the idea we had in mind when writing up the treatment for a :30 spot for Chicago’s Italian restaurant, Bella Luna.
The challenge of shooting in a restaurant is having to shut it down while filming. And to fill a restaurant with talent potentially can get expensive. So we gave the client some creative options. Fill the place with friends. Serve them your delicious food and drinks while filming them enjoying the restaurant. We kept the shooting to a minimum, as not to interrupt other diners. It was a quick timetable that not only produced an evening of fun, but a polished, local commercial with a national spot look. Picture perfect.